Change4life 'infomercial'

Change4life 'infomercial'

Has anyone else seen the ridiculous, sanctimonious adverts that the UK Government is putting out which link games to premature death?

See the article at MCV if not by clicking this link

The advert, which has appeared in woman\’s magazines shows a young boy sitting on a sofa and the words \”Risk and early death, just do nothing\”.

Of course we need to get our kids (and adults) more active, exercising and eating properly but it seems lost on this puritanical civil servants and their Daily Mail-reading marketing advisors, that if that kid was sitting reading a book, listening to music, doing his homework or watching TV he\’d be doing equally little exercise (or even less if he is playing on a Wii).

My blood doth boil over!!!!!!!!