My colleague Helen Routledge at PIXELearning felt so strongly about the silly UK Government-backed change4life initiative’s unfair targeting of computer games that has set up a dedicated Facebook group.

Read more (and sign up) at:

Meanwhile MCV has been full of stories about this including the filing of a complaint to the Advertising Standards Agency(ASA) and SEGA, EA, Ubisoft and others publicly criticising the adverts (that appeared in various woman’s magazines). Catch up with the story at:

MCV also commented on the fact that several major purveyors of fatty/sugary foods are part of the campaign yet not a single representative from the computer games industry is present. The Evil Number 27 thinks this is more than a little biased!

The real reason???

The real reason???