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Thomas Bidaux from ICOPartners published a nice and concise presentation about myths, real & perceived in the social gaming market. Worth looking at.


I’m attending Inside Social Apps 2010 —

I’ll be in San Francisco from 18th to 22nd April and I am looking to hook up with people interested in social gaming with social themes and social outcomes.

Mail me at

My company, PIXELearning, is involved in a partnership with Milamber Digital ( that is really quite exciting.

Milamber Digital logo

Milamber Digital

Milamber is building a global repository of engaging education-based content, housing it in a digital library, adapting it to multi-platform products as ‘Nuggets’ for multi-channel distribution, so that it

  • scales to mass and niche audiences
  • is monetizable through old and new marketing, and/or media business models

I have been involved in the eLearning space since the mid-90’s and it has always amazed me how much content exists that is hidden away and never shared. It seems to be a quite phenomenal waste of human effort (and hard cash) that so much content is duplicated over and over again or, even worse, never made available to mass audiences to consume and/or to ‘mash up’ to use in different and innovative ways.

Ten years ago I wrote a future-looking white paper that predicted how learning content, in a multitude of formats, could be identified, searched, assembled and sold in ways that suited the end consumer (e.g. even to individuals not just organisations). A number of eLearning portals came and went in that period. Learning content aggregators never really…erm…aggregated. Learning interoperability standards only seemed to yield ways to control access to content, not to allow it to be used in a granular fashion where learning designers/training professionals could delve into great repositories and find pieces they could reuse and re-purpose.

Milamber – and their partners Pearson, Redtray, Ashridge, Wharton and 2SMS are out to change that with a bold plans that could have a big impact in the global learning business.

According to Milamber the key drivers are:

  • Modern learners want the ability to grab relevant content quickly, and in an easily digestible formats. Milamber have devised the concept of a ‘Nugget’ as a small but very valuable piece of learning information.
  • Modern learners want content to be engaging. Nuggets can be made up of multimedia elements and entwined within a story for easy and enjoyable digestion. The system is also enabled for Nuggets to be supplemented with new learning techniques such as simulations.
  • Content owners want the ability to target larger audiences with their existing content. Nuggets bring the price point for a learning object down significantly, so that it can target a broader audience or niche audiences more cost effectively. For the first time Small and Medium Enterprises (SMEs) can be targeted with nuggets at a price that makes purchase easy to justify.
  • Content owners want the ability to stop the use of their material without payment. The lower price and availability of nuggets makes “ripping it off” less worthwhile, whilst Milamber will also use the most effective mobile security functionality available, to protect against piracy.

If this resonates with you or, if you think you know someone who may find this of interest, Milamber is seeking 500 ‘Founder Members’ who, by virtue of making an early-stage contribution to the project, will share in the success and benefits it brings.

From Milamber: 500 individuals are being exclusively invited to become Founder Members of our next generation Milamber Digital project. The Founder Members are being specially selected to create a community of people that has a diverse range of skills and backgrounds but who all have one thing in common – they are passionate about improving education in today’s networked, digital world. “

You can find out more at and on the Milamber blog at

I’m on the advisory panel for this year’s Game Based Learning 2010 event in London and the line-up is looking very strong indeed.

The event is on 29th & 30th March and takes place at The Brewery, London, EC1. Last year’s event was one of the most fruitful, enjoyable and refreshing conferences I have been to and a genuine pleasure.

Learning Without Frontiers are the organisers and they managed to attract a bunch of new faces to the event which, if you have been to the plethora of ‘serious games’ events over the last 10 years, is a very good thing. The event offers an excellent and well thought-through blend of speakers from the commercial and public sectors, from training and from education and other peopel who offer alternative perspectives (last year we had the pleasure of Nolan Bushnell, founder of Atari).

They are expecting around 600 people this year and the event will, I have no doubt, again attract a lot of press and industry attention.

With themes exploring how social media, commercial off the shelf and serious game technologies are improving learning in schools, universities, healthcare, military and corporate training the conference will bring together international thought leaders, innovators and practitioners from the education, entertainment and technology sectors.

Confirmed speakers for this years conference include:

  • Ed Vaizey, Shadow Minister for Culture and the Creative Industries
  • Matt Mason, Author, The Pirates Dilemma
  • Siobhan Reddy and Kareem Ettouney, Media Molecule
  • Alice Taylor, Commissioning Editor, Education, Channel 4
  • Ewan McIntosh, CEO, NoTosh
  • Stephen Heppell,
  • Jonathan Stewart, Director, Hollier Medical Simulation Centre
  • Major Roy Evans, British Army
  • Derek Robertson, Learning & Teaching Scotland
  • Michael Acton Smith, CEO, Mind Candy


Register before January 31st to attend this leading network building conference about video games, social media and learning and you will:

  • receive a FREE digital camcorder (640x480x30fps) RRP £75
  • receive a FREE pass to attend a workshop hosted in London by PlayGen worth £95
  • save up to £250 on standard and late registration fees

For attendee information to to purchase tickets:

For exhibitor information or to sign-up:

I hope to see you there!

A question we get asked all the time and one that is VERY hard to answer. Eliane Alhadeff gives it a good go in this presentation (below)…

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