You are currently browsing the monthly archive for April 2010.

Thanks to our good ‘friend’, Eyjafjallajökull, I didn’t make it out to San Francisco for Inside Social Apps 2010 but thankfully the Twitterverse and the Inside Social Games site did a great job of keeping us Europeans in the loop.

I extracted the following Tweets which I think offer valuable insights into the mood and interests that were clearly prevalent. here they are for your pleasure…..

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Business metrics/KPIs/trends etc
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Lisa of RockYou says typical monetization %age is 1-3%

Most social games monetize 1-3%, top performers are at 3-5%. Adding an offer wall doubles those numbers.

To get to $1 billion in rev, a social game has to hit 100 monthly active users with a monthly average revenue per user of 40 cents. #isa2010

George of Offerpal: puting up offers that are tied to place in the game is next innovation, “get 2 points” when you need 2 points

Alex Rampell: Best observation so far? SPOT ON with offer fatigue vs expiring, time-contextual offers

Apps 6 billion, vertical services (games, search) 3 B, user pay (virtual goods & services) $25 B revenue. Social games = $15B.

Ngmoco sees over 8 logins per day per user

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Facebook
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Interesting how even the big guys have limited relations w Facebook and count on fb playing fair.

Prediction: Facebook will go back to its viral ways because of desire to get greater use of their Credits platform.

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The domination of Facebook

Chart of the day: Facebook growth leaves other networks in its wake

In case there was any doubt, Facebook now dominates all other social networks and continues to grow at a staggering pace. For developers looking to get their social apps/games to the biggest possible audience there is now, surely, only one game in town.

Read more at http://www.businessinsider.com/chart-of-the-day-unique-visitors-social-networking-sites-2010-4

Just a quick update for friends, colleagues & general contacts….

As of 1st April I have joined the social gaming arena by co-founding Soshi Games – www.soshigames.com – a game developer that creates social games with a social purpose. The approach we are taking is significantly different to the ‘serious games’ sector – we’re 95% fun and only 5% ‘serious with no learning content, assessment or curricula etc featuring.

Soshi Games will create games in Facebook (and eventually on other social networks) that have a social issue or cause as their theme. Our goals are simply to:

[1] raise awareness of said issue for the charities/NGOs, private companies and social enterprises that partner with us
[2] promote a call to action e.g. to help spread a message, to volunteer or to become a member/supporter
[3] to bring about a new source of unrestricted funding income for the partners involved through a simple revenue share mechanic.

We’re looking out for people and organisatiosn that can work with us for mutual benefit so if that is you then please visit our web site and drop us a line to say hi.

Be Soshible!

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