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Graham Brown-Martin from Learning Without Frontiers has asked me to help circulate the following message:

“Hello All,

It appears that there is some confusion amongst the developer community about our delegate pricing structure.
As a consequence of our first advisory group meeting it was suggested that we offer a special pass for developers who didn’t want the hassle (or cost) of manning an exhibition stand but wanted to benefit from the networking opportunities of the conference by having access to a “developers lounge” where, with sufficient power / Wi-Fi facilities, they could take delegates for meetings and demonstrations, have access to all day refreshments and also have a 12 month listing on the GBL 10 proceedings website. They would also receive colour coded badging (or wrist banding) that would identify their developer status.

This was supposed to be a “good thing”. The idea is to foster business between the development community and the many delegates who are seeking talent.

To cater for the extra benefits of providing this pass we set pricing at £695 rather than the standard business delegate rate of £495.
However, this morning I have taken an irate email from a developer who thought they were being unfairly penalised by this “developer rate” believing that as they were a developer they could not simply register using the current £345 early bird (ending Jan 31st) or if they miss the deadline the standard business rate and attend as a regular delegate.
This, of course, is not the case but it did make me wonder if my organisation had been clear in it’s communications. So, to be extra clear, anybody can register for an early bird pass at £345 (and receive all the goodies!) up to Jan 31st. Then education delegates can register at £445 and business at £495 until March 19th. After this date it’s £595 for everybody. IF you’re a developer AND would like access to the developer lounge services and benefits then its £695.

Many thanks
Graham Brown-Martin”

Just to remind people that you can read about the event and the registration/pricing info by clicking here.


I’m on the advisory panel for this year’s Game Based Learning 2010 event in London and the line-up is looking very strong indeed.

The event is on 29th & 30th March and takes place at The Brewery, London, EC1. Last year’s event was one of the most fruitful, enjoyable and refreshing conferences I have been to and a genuine pleasure.

Learning Without Frontiers are the organisers and they managed to attract a bunch of new faces to the event which, if you have been to the plethora of ‘serious games’ events over the last 10 years, is a very good thing. The event offers an excellent and well thought-through blend of speakers from the commercial and public sectors, from training and from education and other peopel who offer alternative perspectives (last year we had the pleasure of Nolan Bushnell, founder of Atari).

They are expecting around 600 people this year and the event will, I have no doubt, again attract a lot of press and industry attention.

With themes exploring how social media, commercial off the shelf and serious game technologies are improving learning in schools, universities, healthcare, military and corporate training the conference will bring together international thought leaders, innovators and practitioners from the education, entertainment and technology sectors.

Confirmed speakers for this years conference include:

  • Ed Vaizey, Shadow Minister for Culture and the Creative Industries
  • Matt Mason, Author, The Pirates Dilemma
  • Siobhan Reddy and Kareem Ettouney, Media Molecule
  • Alice Taylor, Commissioning Editor, Education, Channel 4
  • Ewan McIntosh, CEO, NoTosh
  • Stephen Heppell,
  • Jonathan Stewart, Director, Hollier Medical Simulation Centre
  • Major Roy Evans, British Army
  • Derek Robertson, Learning & Teaching Scotland
  • Michael Acton Smith, CEO, Mind Candy


Register before January 31st to attend this leading network building conference about video games, social media and learning and you will:

  • receive a FREE digital camcorder (640x480x30fps) RRP £75
  • receive a FREE pass to attend a workshop hosted in London by PlayGen worth £95
  • save up to £250 on standard and late registration fees

For attendee information to to purchase tickets:

For exhibitor information or to sign-up:

I hope to see you there!

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