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Wow typing a blog whilst listening, digesting and IM’ing in a webinar is hard….SABA webinar blog notes:
Future of Learning: What You Need to Know About Web 2.0
SABA spiel: In the last couple of years, people have moved on from talking about whether or not organisations could benefit from informal learning initiatives, to a discussion on how to best implement formal and informal learning models. How people learn is now as important as what people learn. Organisations that appreciate these new learning styles and provide their employees with Web 2.0 tools, such as wikis, blogs, video capturing and editing applications, virtual worlds etc have a greater advantage to creating a successful learning process. Individuals want to create their own content, provide information and share it with their colleagues.
A.G. Lambert from Saba, presents this webinar to advise you in the best-practice integration and use of Web 2.0 technologies into tomorrow’s Learning 2.0 solutions.
This webinar demonstrates:
– How to leverage a unified strategy for Learning 2.0
– An understanding of blending formal and informal learning with Web 2.0 technologies
– How to offer support for peer-to-peer learning and communities of practice
– How to capture the knowledge of internal experts or groups
‘AG’ started by asking the question: “How does eLearning and web 2.0 mashup? What is learning 2.0, how is it relvant and where do you start?” – which pretty much sums up the rest of the webinar.
[Note, SABA content (as ‘rescribed’ by me) in itallics]
CLO survey (“several hundred senior HR/CLO folks) – key challenge is “Building a leadership pipeline” – how do you predict future skills, find & predict leaders and foster collaboration in an adaptive workforce?
People learn significantly from their peers as opposed to actual or virtual instrutor. Individual direct their own learning. This learning is often unstructured. You find an expert who helps.
GEN Y / The ‘millenials’ are 10% of workforce right now but growing. They have grown up with technology and are looking for a “highly interactive session where they are constantly able to access the people and linformation that they need as opposed to being told to sign up for a course that starts in a month or so”.
Need for traditional learning is not going away but needs of younger workers needs additional methods/approach.
How does Web 2.0 mean to learning?
SABA definition of (and history of) Web 2.0….
1st Phase – Original publishing models (AOL etc) were very structured. AOL editors had responsibility to ensure relevant information available to users.
2nd Phase – YAHOO etc, users became very much more active (define what yu want + contribute). Still hierarchical (first gen search).
Now – GOOGLE etc what are the interactions between the users? Examine this to determine the most relevant content. The users (crowd) is determining th eprocess, relevance – collective wisdom drives results. Not ‘management’ – is dynamic. Is not web site owner but web site users that determine relevance/ranking of content etc.
SABA conclusion – unlike Web 2.0 is NOT evolution (in learning) but rather an augmentation of current methods. I guess this links to the fact that audience is mix of Gen X and Gen Y and therefore SABA are acutley aware that they cannot completely change the way they sell solutions.
SABA take on ‘augmenation’ – how use wikis, blogs etc to drive collaboration and sharing of expertise?
Web 2.0 is everywhere – they referenced Time Magazine (“You being person of the year”) – key to Web 2.0, service centres on user. Made obvious references to YouTube, online bookmarking services, YAHOO Groups, NetFlix and Amazon.com web 2.0 usage of using the crowd to write reviews and drive value of services/products.
“You go the web to write as well as to read now.” – the “read/write web”
YouTube would be nothing if users didn’t publish. The end users are creating the network (and the content).
Collective Intelligence – how do you increase the relevancy and knowledge of the network based on the people that are using it? O’Reilly reference – the (web 2.0) service gets better the more people that use it.
SABA Analogy – picture a jar full of jelly beans. Do you get a single ‘expert’ who could estimate the number of jelly beans, or do you get 100 ‘normal’ people to guestimate and average the results. In most cases (according to ‘research’ – apparenlty) the crowd will very often be more accurate than the (single) expert.
US Dept of Labor stats – 70% of learning on the job is informal.
Current knowledge management systems (with formal taxonmmies) fail to capture knowledge in real world. To a large extent the results of these knowledge management initiatives have not delivered hoped-for results, are expensive and people don’t contribute. Obviously this is the complete opposite of what successfull web 2.0 services achieve.
Key message – moving from ‘delivering learning’ to ‘enabling learning’ – turns traditional principles on their head. Learning leaders become brokers or merchants – an interesting way of viewing the changing nature of learning.
My Q (not answered!) – how do organisations assess the impact? Organisations need ROI data or believable evidence in order to spend funds/make transition.
SABA – how do you give up control? People could be seen as a ‘renegade’ as opposed to ‘Comrades’. Organisations need to manage the contributions but encourage diversity and multiple points of view. Bringing in infrastructure (obviously where the SABA sales pitch kicks in) – SABA Centra.
How do you eliminate barriers to publishing? How do you eliminate silos….but protect sensitive information.
All about how you think – how do you become as broker of learning as opposed to a publisher of learning?
Highlighted tagging of information as opposed to complex taxonmies.
Need a universal “governance-enabled’ approach – assume this is where you try and protect/control as all large orgs will still endeavour to achieve as the concept is alien to most.
Finding the right tools
Ref Bersin diagram – time sensitivity vs content sensitivity
Bersin Diagram from SABA webinar
Ref ‘Multiple aspects of learning 2.0 diagram – contribute, search/discover, rate & rank and connect & network – all the ‘connected community’
SABA diagram (multiple aspects of learning)
Using the context of the person in order to understand the value/relevancy of their contribution e.g. their rating on a competency area.
Tools:
[1] wikis (prone to ‘vandalism’ but self-correcting – wouldn’t use for nuclear power plant safety plan!, discussions (well accepted, understood), blogs (encourage self-expression and sharing + easy to publish), eMeeting/editing, podcasting (great for rapid information broadcast) and a knowledge base.
Example…Showed example of Motorola using Wikis to support customers in using mobile phones – see image
[2] Search & discovery – a unified search is invaluable to capturing the value of learning 2.0. Search courses and all media/content – codified content + informal content all usable in a single ‘session’. Easy to subscribe – e.g. RSS readers, communities of practice, shared bookmarks etc.
SABA Image - Unified Search
Quote from BestBuy (see image)
SABA - Best Buy quote
[3] Evaluation & Ranking – being able to understand what is valuable (and what is not!). Users doing the work for you (SABA in this case) for free!
Showed user-created SABA USers Forum with ranking/evaluation
[4] Connecting & Networking – obviously SABA say Centra is a great tool. I cannot say either way but it looks fine.
IBM image (Second Life)
Poll – less than 50% of audience had ever created an avatar in a virtual world
Food for thought………
The importance of Search & Discovery, Compelling Experience and User Engagement?
How streamline learning content? How make it easy for community to participate? If you don’t you will have “structures that are empty”.
Have a “Plan B” – 2.0 methods not necessarily better…just different. Remember many people born prior to 1960.
Emphasise network creation. Look at adding value, connecting people to people. What pre-event interactions can you provide to get people connected and what can you do after an event to maintan it? CoP’s around subject area, job role etc.
Set expectations – sharing is lonely (at first). Often a 6 months difficult period where you feel that you are throwing our information intot he void with little response before community builds. Promote good channels of communication.
Learning technology – moving from managing and tracking to managing growing content
Create a Tipping POint – create critical mass yourself. Record subject experts, get enough valuable content ‘out there’ to get people to consume an dthen they will contribute.
Conclusion – L2.0 is about creating adaptive learners and adaptive organisations. Lifelong learners, Empower to drive own learning and contribute more = adaptive organisation.
Link to playback URL – TBC
A funny aside, after preaching about sharing, wisdom of crouds, group discussions etc, SABA decided not to have any Q&A session.
How ironic.
I have uploaded the presentation that I delivered in EDT08 (European Training & Development Summit) in Prague last week to SlideShare – widget below. A few transistions and alpha transparencies have suffered in the conversion process, but the core of the slides are OK – email me if you want an original.
I am off to Prague tomorrow to deliver a keynote session at the European Training & Development Summit entitled “The Future of E-Learning & Technologies”.
I’m looking forward to this for two reasons; it is in Prague and I can tick off another foreign city on my Facebook ‘My Destinations’ map; and, because it is a refreshing change to talk about stuff that is ‘a bit out there’ namely web 2.0 tools for eLearning 2.0, virtual 3D worlds and Serious Games without having to go to much into the short term commercial, technical and political semantics.
Other presenters are from companies like ING, Unilever, BAE Systems, Logica, Coca Cola, DuPont and KLM so it will be interesting to see how these huge companies view the possibilities of applying new technologies (and games and simulations in particular).
My slides will be available on www.slideshare.com next week.
The Evil Number 27's occasional bivouac 